By the looks of it, this classic motel sign looks like it is about to be picked up and mounted at this same storage facility. The Rainbow Autel was about 25 miles up the road in Chilhowie, VA along the Lee Highway. I'd never heard the term Autel before - It sounds like a foreign word. In reality Autel = Auto Hotel the same way Motel = Motor Hotel, but the term didn't have staying power.
Here's a story on the refurbishing of the sign, and the storage facility along US11 with a bunch of neat old things:
www.edandmarthabiggar.com/neonclass.html
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