The Mast General Store, located in Historic Valle Crucis, is recognized by the National Register of Historic Places as one of the best remaining examples of an old country general store. It is still the center of the community housing the post office and offering coffee for 5¢ on the honor system. It remains true to the old-time general store from the 19th century by offering items that its neighbors might need, as well as products of interest to travelers and other visitors.
The building that would become Mast General Store was constructed in 1882 by Henry Taylor and opened in 1883. W.W. Mast purchased half interest in the store in 1897, and the store was renamed the "Taylor and Mast General Store". In 1913, Mast purchased the remaining half of Taylor's interest, and the business became known as the Mast General Store. The business stayed in the family through three generations until, in 1973, it was sold to a doctor from Atlanta and a professor from Appalachian State University. The business closed its doors in 1977. It would remain closed until John and Faye Cooper purchased and reopened it in June 1980. In 1996, Mast General Store became an employee-owned company. In the last couple of decades, the store has expanded with new locations including one in Knoxville.
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