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Friday, March 25, 2011

Ad Barn: It Costs Less at Sterchi Bros.

Sterchi Bros. Stores Barn

"It costs less at"
STERCHI BROS. STORES
to furnish your home.

Sterchis barns are a real dying breed of advertising barns. The company is long out of business and their old warehouse in Knoxville is now turned into lofts. Who knows how many barns they ever painted. This is the 4th one I've found and they all could be 80 years old. At their height, they were the largest furniture chain in America.

The other barns i've seen all looked the same, with the message painted on the roof like this one.

Compared to the others I've seen, this ad is painted on the side of the barn instead of the roof, and that has helped preserve the color. The slogan stays the same on all of the barns I've seen except the others say "Sterchi's" where this one says "Sterchi Bros." which sounds like something that makes this as barn even older than any other I've seen.

You can see this barn if you travel highway TN126 west of Blountville on the way to Kingsport in Sullivan County.

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