This isn't just any billboard for Rock City, Ruby Falls and the Incline Railway. Instead, it's a guide for anyone travelling eastbound on Interstate 24 looking for the popular Lookout Mountain tourist attractions who followed the billboards to get off at exit 178.
People who want to go south on Broad St (US 11/41/64/72) are at the old Spagetti Junction and end up dumped on Williams Street, and then make a left on the one way 25th St. It's then a block away from Broad St. and this large billboard in the back of a KFC parking lot.
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